• In partnership with READ (Rural Education and Development), the initiative creates sustainable livelihood opportunities for women through skill enhancement
  • Training programmes included sewing, stitching, apparel management, eco-tourism, etc.
  • Resource center with 100 sewing machines inaugurated

Geejgarh, 15 January 2015: Walmart India in partnership with READ (Rural Education and Development) India, today announced the successful culmination of a socio-economic empowerment programme for women in Geejgarh and surrounding villages of Dausa district in Rajasthan. Under the programme, women underwent training in sewing, stitching, apparel management, eco-tourism, beauty culture etc. enabling them with income-generating and self-employment opportunities.

To mark the culmination, a special resource center called the Sewing and Production Center with 100 sewing machines was dedicated to the women participants, which they can use for training or for sewing assignments. Women will form their own committee to use the centre. A coffee table book capturing the milestones of the project was also released on the occasion.

After inaugurating the resource center, Mr. Krish Iyer, President & CEO, Walmart India,said: “Women’s Economic Empowerment, through training and sourcing initiatives, is a key focus area for Walmart. This project highlights our commitment towards providing opportunities to women from the underserved communities for a sustainable livelihood. I am pleased to see the determination and grit of the women and adolescent girls in learning to read and write, master skills and contribute to the income of the family and thereby the economy of the village. We at Walmart are very proud to be associated with this transformational project.”

Ms. Geeta Malhotra, Director, READ India said, “In rural India, women and girls are deprived of formal education. Without basic literacy or vocational skills, women have very limited opportunities to work towards a positive future. READ valued the partnership with Walmart India to support the economic empowerment of 2600 women living in the rural community of Geejgarh. Through this partnership, these women not only gained livelihood but also had the opportunity to pursue informal education, enabling them to build a brighter future for themselves and their families.”

Under the programme, women and adolescent girls got the opportunity to pursue informal education to enable them to build a brighter future for themselves and their families. Participants had the option to choose skills training opportunities from 13 different training programmes. Some respondents have taken multiple trainings. The training encompassed skill enhancement programs such as sewing, stitching, apparel management, eco-tourism, Communication for Development etc. These trainings helped the women increase their income level from Rs 500 to Rs 1500 per month and make savings between Rs 200-Rs 1000 per month.

About Walmart India: 

Wal-Mart India Private Limited is a wholly owned subsidiary of Wal-Mart Stores, Inc., the world’s leading retailer renowned for its efficiency and expertise in logistics, supply chain management and sourcing. Wal-Mart India owns and operates 20 Best Price Modern Wholesale stores in 9 States across India. The first store opened in Amritsar in May 2009.

The Best Price stores offer best prices with unmatched convenience, choice, quality and hygiene. The mission of Best Price is to “Enable small businesses to prosper”. To enter and purchase from Best Price stores, it is mandatory to become a member. Members can belong to different business categories such as Resellers (‘Kirana Stores’); Offices and Institutions (O&I); and Hotels, Restaurants and Caterers (HoReCa).

Members get the benefits of wide range of product assortment to suit their needs at competitive, consistent and transparent prices, great shopping experience, and convenient payment and delivery solutions. The price structure allows profitability to the members, and also allows them to pass on the price savings to the end-customers, thereby helping them to save money and live better. The assortment, service and store layout are customized to the specific needs of members who can walk into a Best Price store and source high quality products in quantities they need and at the time they require.

About READ India:

READ India is the Indian affiliate of READ Global, an international non-profit organization focused on making rural communities in Bhutan, India and Nepal viable places for people to learn, build and prosper. Combining education, enterprise and community development, READ Global partners with rural villages and local non-governmental organizations (NGOs) to create sustainable livelihoods, utilizing Community Library and Resource Centers (READ Centers) as a vehicle for creating lasting social change. Since 1991, READ Global has built more than 62 Community Library and Resource Centers and provided access to vital resources for more than 1.9 million individuals. READ India currently works in Delhi, Haryana, Karnataka, Manipur, Maharashtra, Rajasthan, Uttar Pradesh, and West Bengal, with plans to expand into additional states in India in the next few years. For more information, visit www.readglobal.org.

For more information, please contact:

Sunita Patnaik – Walmart India

Sunita.Patnaik@walmart.com

Komal Chaudhary | Creation

Email: Komal.Chaudhary@creation.io

Mobile: +91-8010876699

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